Comments on: Who's Afraid of the Big Black Hat?

By: Mike McMinn

Mike McMinn — Fri, 18 May 2007 11:27:45 +0000

I’m coming back to SEO after a break of about 8 years. Itâ€™s very interesting how even more multi-faceted it has all become. Clearly the white hat route is the one to go with within business nowadays but how I miss the era when those who were more technically aware could manipulate the technology to improve rankings. We launched a new website Devicewire.com selling PDAs and mobile phones 3 months ago and we are now at a point where our focus is shifting toward locking in our SEO strategy. I just want to say thanks for the great posts on this website; they have been extremely valuable in terms of helping me form an overall opinion of the SEO landscape. Keep up the great work.

By: David Temple

David Temple — Mon, 08 Jan 2007 02:54:12 +0000

Way to clean up the black hat image. I never thought black hat was using spammy techniques or cheating but more about strategy and leveraging certain technology. Using hidden text, doorway pages or directing users to an irrelevant page is not black hat, its just stupid. Now put on your black hat and get to work.

By: Li Evans

Li Evans — Tue, 02 Jan 2007 17:01:08 +0000

Great article Rob on a pretty controversial subject. You’ve got a great talent for discussing such things in a very non-dramatic, non-flaming way!