May 20 / Rob Kerry

SEO Book bidding on SEOmoz

I was doing a quick Google search to try any find some info about an SEOmoz party for SMX Seattle that I’ve heard rumours about. I’m not a Premium Member mozzer, but was thinking of trying to blag my way in ;)

When running the search I noticed that Aaron Wall of SEO Book was running a PPC ad on the name ’seomoz’ term. Not unusual in itself although the ad copy is a little harsh!
SEO Book bidding on SEOmoz

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Filed under Search Engine Optimisation

5 Comments

  1. aaron wall / May 20 2007

    Search for SEOMoz… I am not bidding on SEOMoz. I am friends with Rand and even gave Rand tips on how to improve his conversion rates (which he noted here).

    The ad copy you see there is indeed intended to be aggressive at making other listings look unappealing, but is targeted for keywords like “seobook” “seobook.com” and stuff like that…not SEOMoz party, etc. Maybe I broadmatched some seobook, but that is pretty broad of Google, especially given that the seomoz party search is in quotes.

  2. evilgreenmonkey / May 20 2007

    Makes sense, just thought it was funny at the time :)

  3. Pat / May 21 2007

    I will be covering the SEOmoz party on SEOish, I am going :)

  4. Rebecca Kelley / May 21 2007

    Hey Rob! Send me an email about SMX and I’ll be happy to address those rumors you’re hearing.

  5. phaithful / May 22 2007

    Haha that’s a funny bug. Maybe something is affecting Google’s ability to do an exact match? … possibly a by product of CustomizeGoogle Firefox extension? just speculation…

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